12/04

The weeks are flying by! 

This week has been more of the same really. Social media, photos/videos, optimisation, the usual. For the whole of April we are running a used car campaign, so my manager asked me to come up with a few posts to try and push this. 

Head office have provided us with a load of easter eggs to donate to a charity of our choice. My manager John asked me to look into local children's charities within the area and one that immediately sprung to mind was Autism Inclusive; my friends mum is the chairwoman so I got in contact with her and she was thrilled with the idea. I have since being liaising with her and John and arranging when this could take place. The plan is to take a few pictures for Swanscom and this could make a great post for Crewe Audi's social media too! Easter (and a 4 day weekend woohoo) are fast approaching so this needs to be organised and completed ASAP! 

I have also taken the time to compile a list of what I am aiming to get out of this apprenticeship. It is important for me to feel like I am getting something out of this for myself and ultimately my future career prospects. Some personal aims for this apprenticeship include having an understanding/ knowledge of the following: 

·        

      Google Tag Manager & Google Analytics

·        Content Management systems (eg Wordpress, Drupal)

·        Experience of producing email campaigns & tools such as (mailchimp, dotmailer, campaign monitor)

·        ‘Salesforce Marketing Cloud’

·        Knowledge of HTML and photoshop

·        Experience in delivering successful paid search and SEO programmes.

·        Ability to track campaign performance to measure success and ROI.

·        Google Ad words

·        Social media (organic & paid)

I     I believe some of this will be covered in the Escalla training weeks. For the remainder, I believe the Marketing team at head office complete them all. Hence I asked David if it would be possible for me to get involved or at least observe what/ how they do it, so I at least have a grasp on what these things entail. He was happy to accommodate this; so I am hoping to complete this over the course of the apprenticeship.

      Aside from this I have been doing some work on my report. After working through my original concept, I was finding it a bit difficult to continue. It seemed almost too broad a topic with not enough done yet to talk about. The other day I decided to begin on a new report and see if it came along any better. So far it is going ok, I am not sure the topic is technical enough as it is about the first article I had written for the Swansway pages. Emma you can be the judge of that!

      Happy weekendddddddddd :)