Back to work..

Back in the dealership, the start of my week has been spent catching up on what I missed while I was out at training. March has been very busy, with lots of new cars and lots of handovers. We'd had a couple of big deliveries and the videos had been done, so I then went on to Youtube and optimised them; about 20 videos in total! This is a task I quite enjoy doing so I didn't mind too much. I also had a few new cars that had just arrived so I set about photographing these and uploading them.

Social Media update - With the 20th March marking the first official day of spring, I was thrilled to see a bright yellow TTS arrive into our stock - it fitted the brief perfectly! We even had a beautiful blue sky to go with it.

March 20th also marked International Happiness Day. With all the negative things going on in our society right now, I was really keen to try and do a nice post for this day. I had been planning to do a post on Chris, the Crewe Audi Meeter & Greeter, for a while; he is the first person our customers come into contact with and a great, friendly character. I decided the timing was perfect to finally get round to writing a bit about Chris. I asked him a couple of questions, took a few notes, then set about writing my post:

I was really happy with this post and writing content like this is definitely the aspect of my job I enjoy the most. I especially love writing about people and more emotive subjects - obviously in a car dealership there is little focus on thoughts and feelings; however I do believe that customers enjoy seeing posts about people; putting a face to the name, and showing that Crewe Audi is human and personable.

I have found that posting once a day is optimum for my social accounts, and, with both of these holidays falling on the same day, I had to post twice on one day. I knew this was not ideal; evidence suggests that multiple posts in the same day results in less interactions, when sent from an account that has a relatively small following. I did realise this at the time, but decided that neither post would work so well on a different day; so I decided to just go for it.  This probably resulted in fewer likes and interactions than there could have potentially been, but in this case there was nothing really I could do about it! I thought it was better to get two strong posts out rather than just one.